Habiller Indonesia//Clothing Review

I absolutely love finding underground clothing lines whenever I'm search up fashion inspirations on the Internet. I discovered the company Habiller when I was scrolling through my Instagram feed once again and I became intrigued by the uniqueness of their vision that they were trying to portray in their clothing line.

Everyone is entitled to their own opinions so why not share my own on this company. At first I was a little confused on what the whole meaning of this company was trying to portray for their consumers. I then realized that Habiller was all about making a difference by symbolizing unique designs that not a lot of people would expect to see in other brands.

I asked them a couple questions to get a clear understanding on what was the meaning behind Habiller.

Q: How did you develop your clothing line and what's the story behind it?

A: Habiller was founded by three people that were beginning high school with friends who had the same dream, which was to create a brand that was different from any other brand. In Indonesia, there are so many apparel brands but, we wanted to make something special and different. The first production to establish our designs did not start out “perfect” like the other apparel companies. There were many problems; for example, late production time, lack of money, and even one of our founders had to look for a part time job to increase production sales. The Habiller name itself was taken from the French language which means ‘Dressing’ and we wanted to provide comfort in the materials that we wanted to use with premium quality to our consumers. 

in photo from left to right

Chaesar Anugerah (founder) , Agung Juliansyah (founder) , Selfita Devina (model), Dwiki Ristantyo (founder)

Q: What do you want to happen next in the near future for your company?A: In the future, we want Habiller Indonesia to become abig brand, not only in Indonesia, but also around the world. We plan making a difference in fashion industry and we plan to make Habiller into a large company, because even though we are an upcoming brand we want to help people create a better life by providing them with jobs in the near future when it comes to being apart of Habiller Indonesia.